北京工商大学学报
(
社会科学版
)摇 摇 摇 摇 2015
年
摇
第
5
期
1456.
[
41
]
Tamer C S
,
Calantone R J
,
Zhao Y S. Tacit
knowledge transfer and firm innovation capacity
[
J
]
. The
Journal of Business and Industrial Marketing
,
2003
,
18
(
1
):
6 - 21.
[
42
]
卢俊义
,
王永贵
.
顾客参与服务创新与创新绩效
的关系研究
———
基于顾客知识转移视角的理论综述与模
型构建
[
J
]
.
管理学报
,
2011
,
8
(
10
):
1566 - 1574.
[
43
]
张若勇
,
刘新梅
,
张永胜
.
顾客参与和服务创新
关系研究
:
基于服务过程中知识转移的视角
[
J
]
.
科学学
与科学技术管理
,
2007
,
28
(
10
):
92 - 97.
[
44
]
Wu J B
,
Guo B
,
Shi Y J. Customer knowledge
management and it鄄enabled business model innovation
:
a
conceptual framework and a case study from China
[
J
]
. Eu鄄
ropean Management Journal
,
2013
,
31
(
4
):
359 - 372.
[
45
]
Sun X
,
Zhao Y
,
Zhu Q H. Understanding the
niche strategies adopted by social commerce websites
[
C
]
椅
ICCIII. Information Management
,
Innovation Management
and Industrial Engineering
,
2012 International Conference on
IEEE. Sanya
:
IEEE
,
2012
:
418 - 421.
[
46
]
Kim D. Under what conditions will social com鄄
merce business models survive
? [
J
]
. Electronic Commerce
Research and Applications
,
2013
,
12
(
2
):
69 - 77.
[
47
]
Gorner J
,
Zhang J
,
Cohen R. Improving trust
modeling through the limit of advisor network size and use of
referrals
[
J
]
. Electronic Commerce Research and Applica鄄
tions
,
2013
,
12
(
2
):
112 - 123.
[
48
]
陆雄文
,
李仪凡
.
虚拟社区成员参与动机的实证
研究
———
以网络游戏为例
[
J
]
.
南开管理评论
,
2007
,
10
(
5
):
55 - 60.
[
49
]
郭朝阳
,
吕秋霞
.
成员参与动机对虚拟社区商业
模式的影响
[
J
]
.
中国工业经济
,
2009
(
1
):
98 - 107.
[
50
]
Saundage D
,
Lee C Y. Social commerce activities鄄
a taxonomy
[
C
]
椅ACIS. Identifying the Information Systems
Discipline
:
Proceedings of the 22nd Australasian Conference
on Information Systems. Sydney
: [
s. n.
],
2011
:
1 - 10.
A Probe into Current Status of Research on Social Commerce
Innovation Based on Customer Participation
HONG Zhisheng
1
, SHA Yong
2
& LI Qianqiang
3
(
1. School of Public Policy and Management
,
Tsinghua University
,
Beijing
,
100084
,
China
;
2. Population Research Institute
,
Nanjing University of Posts and Telecommunications
,
Nanjing
,
Jiangsu 210042
,
China
;
3. College of Economics and International Business & Management
,
Taizhou University
,
Taizhou
,
Zhejiang 318000
,
China
)
Abstract
: With the development of social media technology and the improvement of e鄄commerce supporting environment,
social commerce which is the convergence of social media and e鄄commerce is booming. Business model innovation is emerging
and the related theory needs further test in practice. As customer participation is an important characteristic of social commerce,
through the analysis of the motivation and the role of customer participationinto innovation, it will help guide the direction of busi鄄
ness model innovation of social commerce. In view of the innovation feature of customer participation and its positive role in serv鄄
ice innovation, a deep probe is made into the issue how customer participation formsthe heterogeneity and the transitivityof cus鄄
tomer knowledge, which is conducive to deep innovation of business model. Based on that framework and the analysis of current
research status, this paper demonstrates the research trend and direction for business model innovation of social commerce based
on customer participation.
Key Words
: social commerce; customer participation; business model innovation; service innovation; knowledge manage鄄
ment
(
本文责编
摇
邓
摇
艳
)
·89·
