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Optimal Decision and Coordinated Strategy for Cooperatives and
Leading Enterprises from Perspective of Market Demand Effect
for Quality Safety of Agricultural Products
FEI Wei
(
School of Mathematics and Quantitative Economics
,
Dongbei University of Finance & Economics
,
Dalian
,
Liaoning 116025
,
China
)
Abstract
: From the perspective of market demand for quality safety of agricultural products, this paper introduces the factors
including the efforts and the relative costs of farmers and leading enterprises, and analyzes comparatively the optimal prices, opti鄄
mal profits and optimal efforts in the integrative mode of cooperatives and leading enterprises and in the dispersive mode of leading
enterprises based on game theory and optimal models. The research shows that in the dispersive mode dominated by leading enter鄄
prises, leading enterprises use the coordinated strategy by providing the subsidies for farmers蒺 effort cost in the safety producing,
which can increase the effort level and the profit of cooperatives and leading enterprises, ensure the quality safety of agricultural
products, and improve the consumer welfare. Moreover, it analyzes the influential factors of the subsidy strategy and the optimal
decision under the strategy, to provide the reference to the realization of all鄄win goal of cooperatives, leading enterprises and con鄄
sumers.
Key Words
: cooperatives and leading enterprises; optimal decision; coordinated strategy; quality safety of agricultural
products; market demand effect
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