北京工商大学学报
(
社会科学版
)摇 摇 摇 摇 2015
年
摇
第
1
期
[
6
]
蔡文著
,
叶善青
.
农产品营销中农户
—
龙头企业
心理契约结构维度分析
[
J
]
.
江西财经大学学报
,
2012
(
3
):
53 - 57.
[
7
]
余可发
,
杨慧
.
农户心理契约
、
信任与组织公民
行为
———
基于江西省的调研
[
J
]
.
江西社会科学
,
2013
(
3
):
56 - 61.
[
8
]
余幸
.
基于心理契约的
“
农户
+
龙头企业
冶
营销
渠道关系治理
[
D
]
.
上海
:
华东理工大学
,
2013.
[
9
]
牛四花
.
农业企业
———
农户间心理契约的形成
机制
[
J
]
.
宜宾学院学报
,
2012
,
12
(
2
):
72 - 75.
[
10
]
柴攀峰
,
张胜男
,
范光明
,
等
.
基于心理契约机
制的农户
—
龙头企业合作渠道绩效研究
———
以浙江省农
户调研样本为例
[
J
]
.
安徽农业科学
,
2014
,
42
(
12
):
3742 -
3746.
[
11
]
MacDonald J M. Market exchange or vertical inte鄄
gration
:
an empirical analysis
[
J
]
. The Review of Economics
and Statistics
,
1985
:
327 - 331.
[
12
]
孙艳华
.
江苏省肉鸡行业垂直协作关系研
究
———
基于农户角度
[
D
]
.
南京
:
南京农业大学
,
2007.
[
13
]
蔡荣
,
韩洪云
.
交易成本对农户垂直协作方式
选择的影响
———
基于山东省苹果种植户的调查数据
[
J
]
.
财贸经济
,
2011
(
7
):
103 - 109.
[
14
]
应瑞瑶
,
王瑜
.
交易成本对养猪户垂直协作方
式选择的影响
———
基于江苏省
542
户农户的调查数据
[
J
]
.
中国农村观察
,
2009
(
2
):
46 - 56.
[
15
]
Kliebenstein J B
,
Lawrence J D. Contracting and
vertical coordination in the United States pork industry
[
J
]
.
American Journal of Agricultural Economics
,
1995
,
77
(
5
):
1213 - 1218.
[
16
]
Poole N D
,
Del Campo Gomis F J
,
Juli佗 Igual J
F
,
et al. Formal contracts in fresh produce markets
[
J
]
.
Food Policy
,
1998
,
23
(
2
):
131 - 142.
[
17
]
郭红东
,
蒋文华
.
影响农户参与专业合作经济
组织行为的因素分析
———
基于对浙江省农户的实证研究
[
J
]
.
中国农村经济
,
2004
(
5
):
10 - 17.
[
18
]
Rousseau D M
,
Parks M J. The contracts of indi鄄
viduals and organizations
[
J
]
. Research in Organizational Be鄄
havior
,
1993
,
15
(
1
):
1 - 43.
[
19
]
王济川
,
郭志刚
. Logistic
回归模型
———
方法与
应用
[
M
]
.
北京
:
高等教育出版社
,
2001.
[
20
]
屈小博
,
霍学喜
.
交易成本对农户农产品销售
行为的影响
———
基于陕西省
6
个县
27
个村果农调查数据
的分析
[
J
]
.
中国农村经济
,
2007
(
8
):
35 - 45.
[
21
]
黄祖辉
,
张静
,
Kevin Chen.
交易费用与农户契
约选择
———
来自浙冀两省
15
县
30
个村梨农调查的经验
证据
[
J
]
.
管理世界
,
2008
(
9
):
76 - 81.
Analysis of Psychological Contract Influencing Farmers蒺 Transaction
Mode Selection
:
Empirical Evidence from a Survey of 413
Households in Hubei Province
ZHAO Xiaofei & PAN Zejiang
(
School of Management
,
South鄄Central University for Nationalities
,
Wuhan
,
Hubei 430074
,
China
)
Abstract
: This paper empirically analyzes the influence of psychological contract on farmers蒺 selection of transaction mode
based on a survey data of 413 households in Hubei Province. The study shows that psychological contract perceived by farmers
significantly affects farmers蒺 transaction mode selection, in which the influence degree is stronger in transactional psychological
contract than relational psychological contract. In case farmers feel their interests less concerned by leading enterprises, farmers
would prefer contractual transaction mode to cooperative mode. The business relationship caused by the ruin or violation of psy鄄
chological contract would get colder. By then, it would be increasingly difficult to establish a long鄄term cooperative relationship
between farmers and leading enterprises. Therefore, it is important to improve the interest distribution pattern between farmers
and core enterprises, establish effective information鄄sharing mechanism, and promote the leading enterprises and the farmers to
build the integrated cooperative relationship, all of which will help to establish a psychological contract between leading enterpri鄄
ses and farmers and carry out the marketing cooperation in a better way.
Key Words
: psychological contract; farmer; transaction mode; Logistic model
(
本文责编
摇
邓
摇
艳
)
·82·
