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Impact of Guanxi upon Farmers蒺 Opportunistic Behavior in Contractual
Channel of Agricultural Products
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Role of Farmers蒺 Perceived Fairness
XIA Chunyu, TIAN Min & ZHANG Chuang
(
School of Business Administration
,
Dongbei University of Finance and Economics
,
Dalian
,
Liaoning 116025
,
China
)
Abstract
: Based on the theory of channel fairness and guanxi in China, an empirical study is made on the impact of guanxi
between the agricultural product buyers and the farmers upon the farmers蒺 perceived fairness, and their opportunistic behaviors.
Findings show that guanxi inhibits opportunistic behavior of farmers through the farmers蒺 perceived fairness, and different dimen鄄
sions (human relationship, emotion and trust) of guanxi have different mediation paths. Specifically speaking, distributive fair鄄
ness and procedural fairness completely mediate the effect between human relationship and opportunistic behavior of farmers, dis鄄
tributive fairness partly mediates the effect between emotion and opportunistic behavior of farmers, but these two kinds of fairness
have no mediation role between trust and opportunistic behavior.
Key Words
: contract farming; perceived fairness; guanxi; opportunistic behavior
(
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