第
30
卷
摇
第
6
期 杨宜苗
:
交叉购买的内涵
、
影响因素及作用结果
:
一个文献综述
tional Journal of Research in Marketing
,
2003
,
20
(
1
):
45 -
65.
[
17
]
Kamakura W A
,
Ramaswami S N
,
Srivastava R K.
Applying latent trait analysis in the evaluation of prospects for
cross selling of financial service
[
J
]
. International Journal of
Research in Marketing
,
1991
,
8
(
4
):
329 - 349.
[
18
]
Balachander S J
,
Ghosh B. Effect of cross buying
discounts on promotional competition
[
C
]
椅Singapore Man鄄
agement University. Proceedings of Marketing Science Con鄄
ference
,
Singapore
,
2007.
[
19
]
Li S B
,
Sun B H
,
Wilcox R T. Cross鄄selling se鄄
quentially ordered products
:
an application to consumer bank鄄
ing services
[
J
]
. Journal of Marketing Research
,
2005
,
42
(
2
):
233 - 239.
[
20
]
Dierkes T
,
Bichler M
,
Krishnan R. Estimating the
effect of word of mouth on churn and cross鄄buying in the mo鄄
bile phone market with marko logic networks
[
J
]
. Decision
Support Systems
,
2011
,
51
(
3
):
361 - 371.
[
21
]
Bolton R N
,
Lemon K N
,
Verhoef P C. The theo鄄
retical underpinnings of customer asset management
:
a frame鄄
work and propositions for future research
[
J
]
. Journal of the
Academy of Marketing Science
,
2004
,
32
(
3
):
271 - 292.
[
22
]
Cheng T C E
,
Lai L C F
,
Yeung A C L. The driv鄄
ing forces of customer loyalty
:
a study of internet service pro鄄
viders in Hong Kong
[
J
]
. International Journal of E鄄business
Research
,
2008
,
4
(
4
):
26 - 42.
[
23
]
Liu T C
,
Wu L W. Relationship quality and cross鄄
buying in varying levels of category similarity and complexity
[
J
]
. Total Quality Management
,
2008
,
19
(
5
):
493 - 511.
[
24
]
Verhoef P C
,
Donkers B. The effect of acquisition
channels on customer loyalty and cross鄄buying
[
J
]
. Journal of
Interactive Marketing
,
2005
,
19
(
2
):
31 - 43.
[
25
]
Coughlan A T. Distribution channel choice in a
market with complementary goods
[
J
]
. International Journal
of Research in Marketing
,
1987
,
4
(
2
):
85 - 97.
[
26
]
Mishra S K
,
Sharma N. Relationship between
service quality
,
loyalty and cross鄄buying intention
:
modera鄄
ting role of perceived risk and alternative
[
J
]
. International
Academy of Business and Economics
,
2010
,
10
(
1
)
.
[
27
]
Liu T C
,
Wu L W. Cross鄄buying evaluations in the
retail banking industry
[
J
]
. The Service Industries Journal
,
2009
,
29
(
7
):
903 - 922.
[
28
]
M覿enp覿覿 I. Drivers of cross鄄sectoral cross鄄buying
behavior among business customers
[
J
]
. International Jour鄄
nal of Bank Marketing
,
2012
,
30
(
3
):
193 - 217.
[
29
]
Liang C
,
Wang W. The behavioral sequence of the
financial service industry in Taiwan
:
service quality
,
relation鄄
ship quality and behavioral loyalty
[
J
]
. The Service Indus鄄
tries Journal
,
2006
,
26
(
2
):
119 - 145.
[
30
]
Verhoef P C
,
Franses P H
,
Hoekstra J C. The
effect of relational constructs on customer referrals and num鄄
ber of services purchased from a multi鄄service provider
:
does
age of relationship matter
? [
J
]
. Journal of the Academy of
Marketing Science
,
2002
,
30
(
3
):
202 - 216.
[
31
]
Soureli M
,
Lewis B
,
Karantinou K. Factors that
affect consumers
爷
cross鄄buying intention
:
a model for finan鄄
cial services
[
J
]
. Journal of Financial Services Marketing
,
2008
,
13
(
1
):
5 - 16.
[
32
]
Liang C J
,
Chen H J
,
Wang W H. Does online re鄄
lationship marketing enhance customer retention and cross鄄
buying
? [
J
]
. The Service Industries Journal
,
2008
,
28
(
6
):
769 - 787.
[
33
]
Aurier P
,
N
爷
Goala G. The differing and mediating
roles of trust and relationship commitment in service relation鄄
ship maintenance and development
[
J
]
. Journal of the Acade鄄
my of Marketing Science
,
2010
,
38
(
3
):
303 - 325.
[
34
]
Jeng S P. The effect of corporate reputations on
customer perceptions and cross鄄buying intentions
[
J
]
. The
Service Industries Journal
,
2011
,
31
(
6
):
851 - 862.
[
35
]
Hong J K
,
Lee Y. Determinants of cross鄄buying
intentions in banking services in collectivistic culture
[
J
]
.
International Journal of Bank Marketing
,
2012
,
30
(
5
):
328 - 358.
[
36
]
Venkatesan R
,
Kumar V. A customer lifetime val鄄
ue framework for customer selection and resource allocation
strategy
[
J
]
. Journal of Marketing
,
2004
,
68
(
5
):
106 - 125.
[
37
]
Reinartz W
,
Thomas J S
,
Bascoul G. Investigating
cross鄄buying and customer loyalty
[
J
]
. Journal of Interactive
Marketing
,
2008
,
22
(
1
):
5 - 20.
[
38
]
杨宜苗
.
店铺形象对顾客感知价值与交叉购买
意愿的影响研究
[
D
]
.
大连
:
东北财经大学
,
2009.
[
39
]
Dugas M J
,
Gagnon F
,
Ladouceur R
,
et al. Gen鄄
eralized anxiety disorder
:
a preliminary test of a conceptual
model
[
J
]
. Behavior Research and Therapy
,
1998
,
36
(
2
):
215 - 226.
[
40
]
张国华
,
戴必兵
.
无法忍受不确定性研究进展
[
J
]
.
首都师范大学学报
:
社会科学版
,
2012
(
2
):
124 -
130.
·121·
