北京工商大学学报
(
社会科学版
)摇 摇 摇 摇 2015
年
摇
第
6
期
Literature Review on Concept
,
Influencing Factors and
Effects of Cross鄄buying
YANG Yimiao
(
School of Business Administration
,
Dongbei University of Finance and Economics
,
Dalian
,
Liaoning 116025
,
China
)
Abstract
: Cross鄄buying has been of ever鄄increasing importance in the field of service and relationship marketing. What is
cross鄄buying,what are the influencing factors of cross鄄buying, and what are the results of cross鄄buying, are the three theme ques鄄
tions this paper focuses on to provide a systemic literature review and comment on cross鄄buying, with a clear distinction of cross鄄
buying concept from product dimension and time dimension respectively, and constructs a theory model of influencing factors and
exercising results of cross鄄buying based on the framework of “ antecedent variables & intermediate variables冶 and “ intervening
variables & result variables冶. This paper also makes a prospect on future research with the purpose to provide a valuable market鄄
ing insight into how to develop effective strategies stimulating the customers to purchase additional products.
Key Words
: cross鄄buying; relationship marketing; loyalty; relational quality; relational age
(
本文责编
摇
王沈南
)
(
上接第
40
页
)
Theoretical and Empirical Research on Impact of China蒺s Provincial
Contract Execution Efficiency upon Service Industry Agglomeration
GU Naihua & LIU Sheng
(
Institute of Industrial Economics
,
Jinan University
,
Guangzhou
,
Guangdong 510632
,
China
)
Abstract
: Based on the characteristics of service industry, under the framework of Incomplete Contracting Theory and
Transaction Cost Theory, this paper analyzes the theoretical mechanism about the impact of incomplete contract on service indus鄄
try agglomeration. The contract execution efficiency has a positive effect on service industry agglomeration, and contract鄄intensive
service industry tends to have a higher degree of agglomeration in a district with higher contract execution efficiency. The empiri鄄
cal research is done with the use of data from 16 kinds of service industry in 30 provinces in China. The results show that contract
execution efficiency has a significant positive effect on service industry agglomeration. However, due to the structural flaws of
“attaching more importance to tangible input than to intangible input冶 in China蒺s service industry, as well as the “ crowding鄄out
effect冶 and “substitution effect冶 of the input from the developed countries upon China under the value chain system of global
service industry, China蒺s service industry has been low鄄locked in global value chain, which has restricted the contract鄄intensive
service industry from clustering in the districts with higher contract execution efficiency. The above results remain robust in case
the variables such as market scale, human capital, physical capital, openness, etc. are under control.
Key Words
: contract execution efficiency; service industry agglomeration; contract intensity; diversified agglomeration;
specialized agglomeration
(
本文责编
摇
邓
摇
艳
)
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