Page 31 - 《北京工商大学学报（社会科学版）》2020年第6期

北京工商大学学报(社会科学版)摇 摇 摇 摇 2020 年摇 第 6 期

和社交性,提高产品溢价,为企业创造额外价值, formatics, 2018, 35(5): 1249 - 1262.
同时增加自动售货机的移动支付、语音和人脸识 [11]CHOCARRO R, CORTINAS M, VILLANUEVA M
别功能,自动识别消费者身份,制定个性化的促销 L. Situational variables in online versus offline channel
choice[J]. Electronic Commerce Research and Applications,
策略。
2013, 12(5): 347 - 361.
[ 12 ] AKHONDAN H, JOHNSSON鄄CARROLL K,
注摇 释:
RABOLT N. Health consciousness and organic food consump鄄
淤其中,美国、欧洲和日本的数据分别来自美国自动
tion[J]. Journal of Family & Consumer Sciences, 2015, 107
售货协会(https:椅www. namanow. org)、欧洲自动售货协
(3): 27 - 32.
会(https:椅www. vending鄄europe. eu)和日本自动售货机制
[13]BELK R W. Situational variables and consumer be鄄
造协会(https:椅www. jvma. or. jp)。
havior[J]. Journal of Consumer Research, 1975, 2 (3):
157 - 164.
参考文献:
[14] BAKER J, GREWAL D, PARASURAMAN A.
[1]中国连锁经营协会. 无人零售:技术驱动商业变
The influence of store environment on quality inferences and
革[M]. 北京:机械工业出版社, 2018.
store image[ J]. Journal of the Academy of Marketing Sci鄄
[2]李飞. 零售革命[M]. 修订版. 北京:经济科学
ence, 1994, 22(4): 328 - 339.
出版社,2018.
[15]PARK J Y, BACK R M, BUFQUIN D, et al. Ser鄄
[3]HOMBURG C, KOSCHATE N, HOYER W D. Do
vicescape, positive affect, satisfaction and behavioral inten鄄
satisfied customers really pay more? A study of the relation鄄
tions: the moderating role of familiarity [ J]. International
ship between customer satisfaction and willingness to pay[J].
Journal of Hospitality Management, 2019, 78 (4): 102 -
Journal of Marketing, 2005, 69(2): 84 - 96.
111.
[4]SINGH G, PANDEY N. Revisiting three decades of
[16] BLUT M, TELLER C, FLOH A. Testing retail
price premium research in marketing: a literature review[J].
marketing鄄mix effects on patronage: a meta鄄analysis [ J ].
International Journal of Revenue Management, 2015, 8 (3 /
Journal of Retailing, 2018, 94(2): 113 - 135.
4): 219 - 240.
[17 ] DOUCE L, JANSSENS W. The presence of a
[5]CUELLAR S S, BRUNAMONTI M. Retail channel
pleasant ambient scent in a fashion store: the moderating role
price discrimination[J]. Journal of Retailing and Consumer
of shopping motivation and affect intensity[J]. Environment
Services, 2014, 21(3): 339 - 346. and Behavior, 2013, 45(2): 215 - 238.
[6] STEENKAMP J鄄B E M, HEERDE H J, GEY鄄
[18]GREWAL D, IYER G R, LEVY M. Internet retai鄄
SKENS I. What makes consumers willing to pay a price pre鄄 ling: enablers, limiters and market consequences[J]. Jour鄄
mium for national brands over private labels? [J]. Journal of nal of Business Research, 2004, 57(7): 703 - 713.
Marketing Research, 2010, 47(12): 1011 - 1024. [19]ERTEKIN N, KETZENBERG M E, HEIM G R.
[7]YE Q, XU M, KIANG M, et al. In鄄depth analysis Assessing impacts of store and salesperson dimensions of re鄄
of the seller reputation and price premium relationship: a tail service quality on consumer returns[J]. Production and
comparison between eBay US and Taobao China[J]. Journal Operations Management, 2020, 29(5): 1232 - 1255.
of Electronic Commerce Research, 2013, 14(1): 1 - 10. [20]MAZURSKY D, JACOBY J. Exploring the devel鄄
[8] CHATTERJEE P, KUMAR A. Consumer willing鄄 opment of store images[J]. Journal of Retailing, 1986, 62
ness to pay across retail channels[ J]. Journal of Retailing (2): 145 - 165.
and Consumer Services, 2017, 34(1): 264 - 270. [21] GREWAL D, BAKER J, LEVY M, et al. The
[9] HUA S V, ICKOVICS J R. Vending machines: a effects of wait expectations and store atmosphere evaluations
narrative review of factors influencing items purchased[ J]. on patronage intentions in service鄄intensive retail stores[J].
Journal of the Academy of Nutrition and Dietetics, 2016, 116 Journal of Retailing, 2003, 79(4): 259 - 268.
(10): 1578 - 1588. [22] CROWLEY A E. The two鄄dimensional impact of
[10]CHEN C C, YAO J Y. What drives impulse buy鄄 color on shopping [ J]. Marketing Letters, 1993, 4 ( 1 ):
ing behaviors in a mobile auction? The perspective of the 59 - 69.
Stimulus鄄Organism鄄Response model[ J]. Telematics and In鄄 [23]丁瑛, 钟嘉琦. 社会拥挤对自我提升类产品偏
· 2 6 ·