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北京工商大学学报(社会科学版)摇 摇 摇 摇 2020 年摇 第 3 期

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A Study on Media Supervision: Institution Element Value and Function
Mechanism Based on Case Analysis of Food Safety Incidents

NI Guohua
(School of Economics, Beijing Technology and Business University, Beijing 100048, China)

Abstract: The situation of China蒺s food safety is improving, but food safety supervision is still facing the challenges. We se鄄
lect the representative cases about food safety governance under different media supervision environments to analyze the institution
element value of media supervision. The results show that the media supervision can play an important role acting as “watchman冶
in the supervision system. Enhancing the media supervision will guide the government in the administration management to re鄄
strain the behaviors of enterprises, and push the government to modify policies and regulations base on the need of people. Mean鄄
while, improving the media supervision will decrease the information asymmetry between the higher government and the lower gov鄄
ernment. Moreover, it will reduce the probability for regulators to betray the interests of the public. If the freedom of media were
restricted, it is easy for enterprises to be opportunistic, and the regulators will have greater tendency to protect the local interests,
which thereby would result in more hurt to enterprises, industries and government. Properly exerting the supervision function of
the media can resolve the food safety risks timely and increase the efforts of enterprises and regulators respectively. From the per鄄
spective of total social welfare, the advantages outweigh the disadvantages. In order to improve the efficiency of food safety super鄄
vision, it is necessary to attach importance to the institution element value for media supervision, and the relevant departments
can conduct the institution design from the perspective of increasing the level of media freedom.
Key Words: food safety; media supervision; institution element value;institutional design; concealment; case study; gov鄄
ernment credibility
(本文责编摇 王摇 轶)

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