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Financial Literacy, Financial Behavior and Farmer蒺s Income:
Based on Survey Data of Farmers in Shaanxi Province
1,2 1
HE Xuesong & KONG Rong
(1. Economics and Management School, Northwest A & F University, Yangling, Shaanxi 712100, China;
2. Business School, Xinyang Normal University, Xinyang, Henan 464000, China)
Abstract: According to the survey data of 908 rural households in Shaanxi Province, this paper evaluates farmers蒺 financial
literacy from dimensions of financial knowledge and financial ability, and empirically analyzes the impact of financial literacy on
farmers蒺 financial behavior and the mediation effect of farmer蒺s financial behavior in the relationship of financial literacy with
farmer蒺s income by using hierarchical regression model. The regression results indicate that the overall level of farmers蒺 financial
literacy is relatively low for average financial literacy index is only 0郾 35, and there is a big gap in farmer蒺s financial literacy levels
between different genders, different ages, different income levels and different regions. Financial literacy has a significantly posi鄄
tive effect on farmers蒺 credit behavior, financial behavior and insurance behavior. The credit behavior, financial behavior and in鄄
surance behavior have a mediation effect in the relationship of financial literacy impact on farmers蒺 income, while such mediation
effect accounts for 38郾 35% , 18郾 58% and 26郾 17% respectively. Therefore, carrying out farmers蒺 financial literacy education,
optimizing farmers蒺 financial behavior decision鄄making, and safeguarding farmers蒺 legitimate financial rights are effective ways to
increase farmers蒺 income in the new era.
Key Words: financial literacy; credit behavior; investment and financial management behavior; insurance behavior;
farmer蒺s income; mediation effect
(本文责编摇 王摇 轶)
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