Page 64 - 201901

第 34 卷摇 第 1 期 刘遗志, 胡争艳, 汤定娜: 研究型购物者为何回归离线渠道购买?

Marketing, 2010, 19(2): 75 - 85. relationships: a longitudinal exploration[J]. Information Sys鄄
[4] 浦徐进, 龚磊. 消费者“搭便车冶 行为影响下的 tems Research, 2009, 20(2): 237 - 257.
双渠道供应链定价和促销策略研究[J]. 中国管理科学, [19] LEE M C. Factors influencing the adoption of in鄄
2016 (10): 86 - 94. ternet banking: an integration of TAM and TPB with per鄄
[5] 董晓舟, 晁钢令. 多渠道零售企业 O2O 战略的 ceived risk and perceived benefit[J]. Electronic Commerce
协同效应研究———基于顾客 RFM 面板数据的实证分析 Research and Application, 2009, 8(3): 130 - 141.

[J]. 外国经济与管理, 2018 (8): 71 - 86. [20] 周涛, 鲁耀斌, 张金隆. 基于感知价值与信任
[6] ANSARI A, MELA C F, NESLIN S A. Customer 的移动商务用户接受行为研究 [ J]. 管 理 学 报, 2009
channel migration[J]. Journal of Marketing Research, 2008, (10): 1407 - 1412.
45(1): 60 - 76. [21] 陆敏玲, 曹玉枝, 鲁耀斌. 基于移动商务特征
[7] HEITZ鄄SPAHN S. Cross鄄channel free鄄riding con鄄 视角的移动购物用户采纳行为研究[J]. 情报杂志, 2012
sumer behavior in a multichannel environment: an investiga鄄 (9): 202 - 206.
tion of shopping motives, sociodemographics and product cat鄄 [22] BALLADARES G, MIRALLES F, KENNETT C.
egories [ J ]. Journal of Retailing & Consumer Services, The role of perceived risk in online information search and
2013, 20(6): 570 - 578. pre鄄purchase alternative evaluation of products with significant
[8] VERHOEF P C, NESLIN S A, VROOMEN B. experiential attributes [ M] 椅 KAVOURA A, SAKAS D P,
Multichannel customer management: understanding the re鄄 TOMARAS P. Strategic Innovative Marketing, Mykonos:
search鄄shopper phenomenon[J]. International Journal of Re鄄 Springer International Publishing. 2017.
search in Marketing, 2007, 24(2):129 - 148. [23] JEPSEN A L. Factors affecting consumer use of
[9 ] CHATTERJEE P. Multiple鄄channel and cross鄄 the internet for information search[J]. Journal of Interactive
channel shopping behavior: role of consumer shopping orien鄄 Marketing, 2007, 21(3): 21 - 34.
tations[J]. Marketing Intelligence and Planning, 2010, 28 [24] 仪星照. 连锁超市价格促销工具对消费者购买
(1): 9 - 24. 行为的影响研究[D]. 重庆:西南大学, 2014.
[10] 涂红伟, 周星. 消费者渠道迁徙行为研究评介 [25] 张蓓, 黄志平, 文晓巍. 营销刺激、心理反应与有
与展望[J]. 外国经济与管理, 2011(6): 42 - 49. 机蔬菜消费者购买意愿和行为———基于有序 Logistic 回归模
[11] BURDIN T. Omni鄄channel retailing: the brick, 型的实证分析[J]. 农业技术经济, 2014(2): 47 -56.
click and mobile revolution[EB/ OL]. [2018 - 01 - 05]. ht鄄 [26] MIYAZAKI A D, FERNANDEZ A. Consumer
tp:椅www. cegid. com/ retail. perceptions of privacy and security risks for online shopping
[12] 郑丽, 赵月皎. O2O 商务模式:营销渠道冲突 [J]. Journal of Consumer Affairs, 2001, 35(1): 27 - 44.
的协调机制研究———基于消费者交易成本视角[J]. 当代 [27] CASTAEDA J A, MUOZ鄄LEIVA F. Web accept鄄
财经, 2016(6): 76 - 85. ance model (WAM): moderating effects of user experience
[13] 肇丹丹. 线上互动、感知价值与渠道转换意愿 [J]. Information & Management, 2007, 44(4): 384 - 396.
的关系研究[J]. 统计与决策, 2015(11): 111 - 114. [28] WEISS A M, ANDERSON E. Converting from in鄄
[14] 郭燕, 吴价宝, 王崇, 等. 多渠道零售环境下 dependent to employee sales forces: the role of perceived
消费者渠道选择意愿形成机理研究———产品类别特征的 switching costs[ J]. Journal of Marketing Research, 1992,

调节作用[J]. 中国管理科学, 2018(9): 158 - 169. 29(l): 101 - 115.
[15] 王国顺, 杨晨. 实体与网络零售下消费者渠道 [29] STAN V, CAMMERER B, CATTAN鄄JALLET R.
迁徙行为模型的构建[ J]. 系统工程, 2014 (8): 92 - Customer loyalty development: the role of switching costs
101. [J]. The Journal of Applied Business Research, 2013, 29
[16] 涂红伟, 严鸣. 消费者渠道搭便车行为影响因素 (5): 1541 - 1553.
的研究:体验学习视角[J]. 经济经纬, 2014(2): 86 -91. [30] 郭俊辉. 农产品购买中消费者的渠道转换障碍
[17] 王伟军, 王阳, 王玉珠, 等. 移动商务用户个 研究———以渠道转换成本为核心的分析框架[J]. 农业技
性化推荐采纳行为影响因素的实证研究[J]. 系统管理学 术经济, 2017(8): 27 - 38.
报, 2017(5): 816 - 823. [31] ZAUBERMAN G. The intertemporal dynamics of
[18] KIM D J, FERRIN D L, RAO H R. Trust and consumer lock鄄in[J]. Journal of Consumer Research, 2003,
satisfaction, two stepping stones for successful e鄄commerce 30(3): 405 - 419.
· 6 1 ·