北京工商大学学报
(
社会科学版
)摇 摇 摇 摇 2015
年
摇
第
1
期
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Literature Review on Research on Alcohol Sales Regulation
ZHOU Qingjie & SUN Shan
(
Research Center for Chinese Food Safety
,
Beijing Technology and Business University
,
Beijing 100048
,
China
)
Abstract
: Alcohol is addictive goods. Excessive drinking not only does harm to consumers蒺 health but also has serious nega鄄
tive externality. Therefore, it is necessary for government to make alcohol regulation. Compared with the regulation on alcohol
consumption, regulation on alcohol production and alcohol sales will be more efficient, especially the latter. At present, many
countries tend to implement alcohol regulation to inhibit excessive drinking. There are four main regulatory methods in alcohol
sales: regulation on target customers, regulation on sales outlets, price regulation and marketing regulation. This paper combs the
research on alcohol sales regulation available home and abroad, which can provide both theoretical and empirical support for the
improvement of China蒺s alcohol sales regulation system.
Key Words
: regulation on alcohol sales; rational addiction model; negative externality; regulatory method
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