品牌战略促进区域经济发展的策略探讨

Research on Brand Strategy to Promote Regional Economy

中文关键词:  品牌  品牌战略  区域经济

英文关键词:brand  brand strategy  regional economy

中文摘要:

      实施品牌战略,是提高国家或地区经济竞争力的战略措施。随着市场经济的发展,品牌已成为一个企业、地区和城市综合实力及经济发展水平的体现,品牌战略的实施是一个地区提高主导产业竞争力,实现区域经济健康快速发展的必然选择。

英文摘要:

      To implement brand strategy is a strategic measure to enhance the economic competitiveness of a nation or region. With the development of market economy, brand has become a symbol of comprehensive strength and economic development in an enterprise, region and city. The implementation of brand strategy becomes a necessary choice for a region to improve the competitive power of leading industry to realize a healthy and rapid development in regional economy.