数字化转型、绿色创新与企业漂绿行为

Digital Transformation, Green Innovation, and Corporate Greenwashing

中文关键词:  数字化转型  企业漂绿行为  绿色创新  环境信息披露  漂绿治理

英文关键词:digital transformation  corporate greenwashing  green innovation  environmental information disclosure  greenwashing governance

中文摘要:

      近年来,企业漂绿现象数见不鲜,如何抑制企业漂绿行为是企业信息披露领域关注的重点问题。基于2009—2022年中国沪深A股上市公司数据,实证检验了数字化转型对企业漂绿行为的影响及作用机制。研究发现,数字化转型能够抑制企业漂绿行为,且通过促进绿色创新进而抑制了企业漂绿行为。异质性分析表明,当企业面临的媒体监督力度和环境规制力度较弱时,数字化转型对企业漂绿行为的抑制作用显著。进一步分析发现,数字化转型在抑制企业漂绿行为后,能够挽救企业声誉,降低企业经营风险,提高企业ESG绩效。因此,企业应加快推进数字化转型进程,强化数字智能技术在企业绿色创新中的应用,避免陷入漂绿危机；相关监管部门应进一步完善企业环境信息披露制度,加强对企业漂绿行为的监督和惩戒,引导社会力量合力参与监督企业的环境治理活动,促进企业绿色可持续发展。

英文摘要:

      In recent years, corporate greenwashing has become increasingly prevalent, and addressing this behavior has emerged as a critical issue within the realm of information disclosure. Based on data from China's A-share listed companies on the Shanghai and Shenzhen stock exchanges from 2009 to 2022, this study empirically investigates the impact of digital transformation on corporate greenwashing and its underlying mechanisms. The findings reveal that digital transformation can effectively curb corporate greenwashing, primarily by fostering green innovation. Heterogeneity analysis indicates that the inhibitory effect of digital transformation on corporate greenwashing is more pronounced in environments with weaker media supervision and environmental regulation. Further analysis reveals that by curbing greenwashing, digital transformation helps restore corporate reputation, mitigate operational risks, and enhance ESG performance. Therefore, enterprises should accelerate their digital transformation, intensify the application of digital and intelligent technologies in green innovation, and avoid falling into greenwashing crises. Regulatory authorities should further refine corporate environmental information disclosure systems, intensify supervision and enforcement of penalties for corporate greenwashing, and facilitate social participation in monitoring corporate environmental governance activities to foster the green and sustained development of enterprises.