数字商业模式:研究前沿、整合框架与未来展望

Digital Business Models:Research Frontiers, Integrative Frameworks, and Prospects

中文关键词:  数字商业模式  数字技术  商业模式创新  商业模式数字化转型  文献计量

英文关键词:digital business models  digital technology  business model innovation  digital transformation of business model  bibliometric analysis

中文摘要:

      数字经济时代,数字技术驱动企业采用数字化手段变革价值创造范式和商业模式以响应市场需求,数字商业模式创新得到前所未有的关注,但目前尚未形成关于数字商业模式的系统性理论综述及研究整合框架。通过文献计量分析法梳理和剖析940篇国内外数字商业模式研究相关文献,揭示了数字商业模式的研究热点及演化进程,并构建了数字商业模式“内涵—驱动—机制—后果”的研究整合框架。研究结果表明,目前数字商业模式研究的前沿方向主要为数字技术、数字平台和数字服务化等驱动的商业模式数字化转型。未来研究应进一步聚焦数字商业模式概念拓展、理论方法创新、悖论探索以及转型经济体情境下的数字商业模式构建等方向,以推动数字商业模式研究的理论构建与深化。

英文摘要:

      In the era of the digital economy, digital technologies drive businesses to transform value creation paradigms and business models through digital means to respond to market demands. The innovation of digital business models has received unprecedented attention. However, systematic theoretical reviews or integrative frameworks for these models remain absent. By using bibliometric analysis, this study reviews and analyzes 940 domestic and international articles related to digital business models, reveals the research hotspots and evolution process of digital business models, and constructs an integrative framework encompassing “connotation-drivers-mechanisms-outcomes” for the study of digital business models. The research findings show that the frontiers in contemporary studies on digital business models primarily focus on the digital transformation of these models driven by digital technologies, digital platforms, and digital servitization. Future research should concentrate on the expansion of the concept of digital business models, the innovation of theoretical methods, the exploration of paradoxes, and the development of digital business models within transition economies, in order to advance the theoretical construction and deepening of digital business model research. 