消费者隐私保护研究述评与未来展望

A Review of Consumer Privacy Protection and Future Directions

中文关键词:  消费者隐私保护  隐私担忧  隐私疲劳  隐私素养  隐私悖论

英文关键词:consumer privacy protection  privacy concern  privacy fatigue  privacy literacy  privacy paradox

中文摘要:

      在数字经济时代,消费者数据在变得更易获取、更有价值的同时,也比以往更加脆弱。相应地,有关消费者隐私保护问题也得到了前所未有的关注,但相关研究依然较为零散,一系列关键问题亟须探索。通过阐述消费者隐私悖论的形成与化解,梳理消费者隐私保护影响因素的相关研究,探讨顾客、技术、企业和政府多元主体协同的消费者隐私保护路径问题,构建了消费者隐私保护研究的整合框架,并揭示出未来的七个重点研究方向:(1)辨析消费者隐私保护行为在不同情境下的差异,构建隐私应对行为合理性的评价标准；(2)基于多个视角进一步深入挖掘消费者隐私悖论的成因及化解策略；(3)加强对消费者隐私担忧影响隐私保护行为的条件及情境范围的深入考察；(4)进一步深入研究消费者隐私素养的衡量、形成及培育机制；(5)深入考察消费者隐私疲劳的前因与影响机制；(6)综合考虑各方责任与利益动态平衡,突出协同作用,深入挖掘多元主体协同的消费者隐私保护路径；(7)扩展消费者隐私保护的跨文化与本土化研究。

英文摘要:

      In the era of the digital economy, consumer data are becoming more accessible and valuable, yet also more fragile than ever. Correspondingly, issues related to consumer privacy protection have also received unprecedented attention. However, relevant research is still relatively scattered, and a series of key issues need to be further explored. By elaborating on the formation and resolution of the consumer privacy paradox, sorting out relevant research on the influencing factors of consumer privacy protection, exploring the collaborative path of consumer privacy protection among multiple entities such as customers, technology, enterprises, and the government, this paper constructs a comprehensive framework for consumer privacy protection research and reveals seven key research directions in the future:(1) identifying the differences in consumer privacy protection behaviors in different contexts and establishing the evaluation criteria for the rationality of privacy response behaviors; (2) further exploration of the causes and resolution strategies of consumer privacy paradox from multiple perspectives; (3) strengthening the in-depth investigation of the conditions and context of consumer privacy concerns affecting privacy protection behaviors; (4) further in-depth research on the measurement, formation, and cultivation mechanism of consumer privacy literacy; (5) thorough investigation of the antecedents and influencing mechanisms of consumer privacy fatigue; (6) taking into account the dynamic balance of responsibilities and interests of all parties, highlighting the synergies, and deeply exploring the path of consumer privacy protection through the collaboration of multiple entities; and (7) expanding the cross-cultural and localized research on consumer privacy protection. 