返乡创业者的外出经历与电商创业——基于全国返乡创业调查数据的分析

Migrant Experience and E-commerce Entrepreneurship of Returning Entrepreneurs:Based on the Analysis of the Data from a National Survey on Returning Entrepreneurs

中文关键词:  电子商务  返乡创业  务工经历  创业经历  社会关系网络

英文关键词:E-commerce  home business  migrant work experience  entrepreneurial experience  social network

中文摘要:

      使用电子商务创业是实现农村经济高质量发展的重要路径。返乡创业者是当前农村创业活动中使用电子商务的主力人群,但围绕该群体考察电商创业影响因素的研究较为缺乏。以返乡创业者作为研究对象,基于2019年全国29个省份2131家返乡创业企业的问卷调查数据,探究了该群体独有的外出经历对在返乡创业中使用电子商务的影响。研究发现,外出创业经历会促进返乡创业者使用电子商务,但外出务工经历对返乡创业者使用电子商务没有显著影响。进一步分析发现,市场性关系网络是外出创业经历促使返乡创业者使用电子商务的作用机制。此外,外出创业经历对使用电子商务的正向影响主要存在于初期投资规模小且从事第三产业的返乡创业者上。因此,政府可以将有创业经历的返乡创业者培育成为电商带头人,利用和巩固其所拥有的市场性关系网络,并开设电商培训课程和举办电商创业竞赛,从而提高农户使用电商创业的积极性。

英文摘要:

      E-commerce entrepreneurship is an important path to achieve high-quality development of rural economy. Returning entrepreneurs are currently the main group of people using E-commerce in rural entrepreneurship activities, but there is a lack of research on this group to investigate the influencing factors of E-commerce entrepreneurship. Based on the survey data of 2131 returned entrepreneurs in 29 provinces in China in 2019, this paper studies the influence of the group's unique experience of going out upon the use of E-commerce, and finds that the experience of entrepreneurship can promote the returning entrepreneurs to use e-commerce, but the working experience has no significant impact on the use of E-commerce. Further analysis shows that the market-oriented relationship network is the mechanism of the entrepreneurship experience to promote the returning entrepreneurs to use E-commerce. In addition, the positive impact of entrepreneurship experience on the use of E-commerce mainly exists in the small initial investment scale and engaging in the tertiary industry. Therefore, the government can cultivate the homebound entrepreneurs with entrepreneurship experience as the leaders of E-commerce, use and consolidate their market-oriented network, set up E-commerce training courses and hold E-commerce entrepreneurship competitions, so as to improve the enthusiasm of farmers for E-commerce entrepreneurship. 