区块链技术在旅游业的应用创新及未来发展

Blockchain:Application Innovation in Tourism Industry and Future Development

中文关键词:  区块链技术  旅游业  商业应用  智慧旅游  加密货币  共享经济

英文关键词:blockchain technology  tourism industry  commercial application  smart tourism  cryptocurrency  sharing economy

中文摘要:

      区块链技术被认为是数字经济时代最具发展潜力的变革技术之一,对全球经济及特定行业的深远影响已获得广泛认可,但在旅游业应用方面尚处于探索阶段。基于区块链技术的核心特征,总结其在旅游业的应用现状,分析发现该项技术已在智慧旅游建设、加密货币支付和住宿业管理等方面取得了一定进展。结合国内外文献研究发现,驱动旅游区块链技术应用的主要动力源自旅游行业内部创新发展的实践需求；同时也发现区块链技术推广的主要障碍涉及技术的可扩展性、法律与监管和安全隐患等方面。随着共享经济的发展,区块链技术在旅游的行业管理、信息管理、企业财务管理、旅游共享经济体系构建、供应链管理、信用管理和顾客忠诚管理等方面的应用将重塑传统旅游业务模式。因此,建议加强旅游区块链技术人才培养和创新团队建设,出台相应监管制度和法律法规,对旅游区块链技术的应用实施分类监管,积极引导旅游企业重塑组织架构和文化,以提升游客体验质量,顺应多元化的旅游消费需求,主动应对智能互联时代的技术变革。

英文摘要:

      Blockchain has been one of the transformative technologies with the greatest potential for development in recent years. Its disruptive impact on the global economy and specific industry has been widely recognized, but its application in tourism is still in its infancy. Based on the core and characteristics of blockchain technology, this paper summarizes current situation of the application of blockchain technology in tourism industry, and finds that blockchain has made a breakthrough progress in the construction of smart tourism city, digital currency payment, accommodation industry management, etc. Combined with the relative literature review at home and abroad, further study finds that the main driving force for the application of blockchain technology in tourism stems from the practical need for enterprise operation security, tourist privacy protection, transaction fraud prevention and industrial management optimization. Meanwhile, it also finds the main impediment to the popularization of blockchain technology including the technology not mature, lack of supervision and legal binding, safety hazard, etc. With the development of shared economy, the application potential of blockchain technology in tourism industry management, file and information management, payment management, supply chain management, tourist identification verification, tourism intermediary organization management, credit management, customer loyalty management, etc. will revolutionize the business model of traditional tourism. Therefore, it proposes to strengthen the reserve of blockchain technology talents in tourism, set up the corresponding regulatory systems, laws and regulations to implement classified supervision on the application of blockchain technology in tourism, and actively guide the tourism enterprises to reshape their internal network system and organizational structure, so as to meet the challenge of information technology transformation in tourism. 