制度距离对中国海外投资企业社会责任影响研究——基于国际经验的调节作用

Research on the Influence of Institutional Distance on Corporate Social Responsibility of Chinese Overseas Investment Firms: Moderating Effect Based on International Experience

中文关键词:  制度距离  海外投资企业  企业社会责任  国际经验  调节效应

英文关键词:institutional distance  overseas investment firms  Corporate Social Responsibility (CSR)  international experience  moderating effect

中文摘要:

      随着我国“走出去”战略的全面实施,中国海外投资企业社会责任行为引起了国际社会以及中国政府的关注。在梳理相关理论和文献的基础上,以2010—2016年中国A股上市公司的海外投资企业为研究对象,实证分析了母国与东道国之间的制度距离对企业社会责任的影响,并进一步探究企业国际经验的调节作用。研究发现,法律制度距离、经济制度距离和文化制度距离对海外投资企业社会责任履行均有促进作用。并且,东道国发达程度不同,经济制度距离对企业社会责任的影响呈现“非对称性”。进一步地,企业海外投资经验可以减少“外来者劣势”,对企业社会责任履行产生正向调节作用。研究结论意味着:一方面,海外投资企业要充分考虑东道国制度环境差异,积攒海外投资经验,积极履行社会责任；另一方面政府也应借鉴发达国家社会责任相关规范,进一步促进我国企业社会责任的发展。

英文摘要:

      With the full implementation of “Going Global” strategy, the corporate social responsibility behavior of China's overseas investment firms has attracted the attention of the international community and the Chinese government. Based on the previous literature and research, this paper empirically analyzes the influence of institutional distance between home country and host country on corporate social responsibility using overseas investment company of China A-share listed companies during the years from 2010 to 2016, and further explores the moderating effect of international experience in an enterprise. The research finds that all the law institutional distance, economic institutional distance and cultural institutional distance have the promoting effect on the fulfillment of corporate social responsibility in the overseas investment firms. Moreover, with the different degree of development in a host country, the influence of economic institutional distance on corporate social responsibility is “asymmetric”. Furthermore, the international experience of an enterprise can reduce the “disadvantage of outsiders” and positively moderate the fulfillment of corporate social responsibility. Finally, based on the research conclusion, it points out the following. On one hand, overseas investment enterprises should consider the differences fully in the host country's institutional environment, accumulate overseas investment experience, and actively fulfill their social responsibilities. On the other hand, the government should learn from the relevant norms of social responsibility in the developed countries to further promote the development of corporate social responsibility in China. 