农民合作社“农超对接”参与意愿和参与程度的影响因素分析——基于江西省的抽样调查

Analysis on Influencing Factors of Willingness and Degree of Farmers Participation in “Farmer-Supermarket Link” Based on Sampling Survey in Jiangxi

中文关键词:  农民合作社  农超对接  参与意愿  参与程度  SSCP范式  Heckman模型

英文关键词:Farmer Cooperative  Farmer-Supermarket Link  willingness to participate  degree to participate  SSCP paradigm  Heckman model

中文摘要:

      农民合作社是“农超对接”的中间组织,研究农民合作社“农超对接”行为及其影响因素,对于推动农产品供给体系优化、支持国家开展“农超对接”具有重要意义。文章采用江西省242个农民合作社的抽样调研数据,基于“农超对接”的“SSCP范式”理论分析框架,首先利用主成分分析法,得到8个影响农民合作社参与“农超对接”的主要因素,然后采用Heckman两阶段模型,对农民合作社“农超对接”参与意愿和程度及其影响因素进行了实证分析。研究结果表明,产品属性、超市市场支配能力、冷链物流支出、政府相关支持政策、当地经济水平、合作社能力对农民合作社“农超对接”参与意愿以及参与程度均具有显著影响；理事长企业家精神仅对合作社“农超对接”参与意愿具有显著影响。文章最后提出,政府应对合作社进行分类指导,平衡超市与合作社的利益关系,强化涉农贷款,突出理事长在合作社经营中的作用,积极引导农民合作社开展“农超对接”。

英文摘要:

      Farmer Cooperative is an intermediate organization of “Farmer-Supermarket Link”. It is of great significance to do research on the Farmer Cooperative's behaviours of “Farmer-Supermarket” link and influencing factors in promoting the optimization of agricultural products supply system and supporting the nation to carry out “Farmer-Supermarket Link”. Using the sampling survey data of 242 farmer cooperatives in Jiangxi Province, based on the theoretic analysis framework of “SSCP” paradigm in “Farmer-Supermarket Link”, this paper first adopts the principal component analysis method to obtain 8 main factors influencing farmer cooperatives to participate in “Farmer-Supermarket Link”. Then, it uses the Heckmans two stage model to empirically analyze the willingness and degree to participate in “Farmer-Supermarket Link”. The research result shows that the product attributes, supermarket market power, cold chain logistics expenditure, government support policies, local economic level, and farmer cooperatives ability have significant impacts on farmer cooperative's willingness and degree to participate in“Farmer-Supermarket Link”. The entrepreneurship of the president has a significant effect on farmer cooperative's willingness and degree to participate in “Farmer-Supermarket Link”. Finally, this paper proposes that government should render the guidance to farmer cooperatives with governance classification, balance the benefit between supermarket and farmer cooperatives, strengthen the farmer-concerning loans, highlight the role of the president in the operation of farmer cooperative, and give an active guidance to farmer cooperative to carry out “Farmer-Supermarket Link”. 