张闯,徐佳.契约型农产品渠道中专有资产投入、人际信任与关系稳定[J].北京工商大学社科版,2016,31(1):109-119
契约型农产品渠道中专有资产投入、人际信任与关系稳定
Specific Asset Investment, Interpersonal Trust and Relationship Stability in the Contractual Channel of Agricultural Products
投稿时间:2015-09-27  
DOI:
中文关键词:  专有资产投入  信任  政府支持  关系稳定性  订单农业
英文关键词:specific asset investment  trust  government support  relationship stability  contract farming
基金项目:教育部哲学社会科学研究重大课题攻关项目“农产品流通体系建设的机制创新与政策体系研究”(12JZD025);国家自然科学基金项目“企业及其边界人员角色导向对营销渠道治理机制及其结果的影响:基于角色理论的多层面研究”(71202038);教育部新世纪优秀人才项目“组织间关系与跨组织人际关系交互作用对中国企业渠道治理机制的影响:本土文化视角”(NCET-13-0708)。
作者单位
张闯 东北财经大学 工商管理学院, 辽宁 大连 116025 
徐佳 东北财经大学 工商管理学院, 辽宁 大连 116025 
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中文摘要:
      文章探讨了收购商与农户构成的契约型农产品渠道关系中,收购商与农户双方的专有资产投入对农户信任的影响,以及农户信任对关系稳定性的影响作用。实证研究发现,收购商专有资产投入会促进农户信任,而农户专有资产投入会强化上述关系;同时,农户信任会提升其续约意愿,降低其违约倾向。此外,政府支持会强化农户信任对其续约意愿的正向影响,但会削弱农户信任对其违约倾向的负向影响。研究结论拓展了传统渠道中专有资产投入对信任影响的适用范围,指出了双方锁定的渠道关系对信任的重要作用,为农产品渠道中契约稳定性的研究提供了新视角。研究还发现,政府支持对提高契约型农产品渠道关系稳定性具有重要作用,这对制定契约型农产品渠道的管理政策具有一定的启发意义。
英文摘要:
      This paper investigates the effect of the specific asset investment of the purchasers and farmers on the farmer's trust, and the effect of farmer's trust on the relationship stability in the relationship of contractual agricultural products channel between the purchasers and farmers. Empirical study shows that the specific asset investment of the purchasers will enhance the farmer's trust, which will be strengthened by farmer's specific asset investment. Meanwhile, the farmer's trust increases the possibility to renew the contract and decrease the possibility of breaching contract. Moreover, government support can enhance the positive effect of farmer's trust on the willingness to renew the contract, but can undermine the negative effect of farmer's trust on the possibility of breaching the contract. This study finding extends the applicability of effect of specific asset investment on trust in the traditional channels, and points out the importance of locked channel relationship to trust, which offers a new perspective for studying the contractual stability in the channel of agricultural products. Furthermore, this study also finds the importance of the government support to the relationship stability of contractual channel of agricultural products, which offers implications for making managerial policy for the contractual channel of agricultural products.
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