知识产权保护、技术创新与品牌成长——基于门槛面板回归分析

Intellectual Property Rights Protection, Technology Innovation and Brand Growth:Based on Threshold Regression Analysis of Inter-Provincial Panel Data

中文关键词:  品牌成长  技术创新  知识产权保护  门槛面板回归

英文关键词:brand growth  technology innovation  intellectual property rights protection  threshold regression

中文摘要:

      文章研究了知识产权保护与技术创新对品牌成长的影响,利用2004—2012年28省份的面板数据,在经验上考察了知识产权保护与技术创新对品牌成长的影响。研究结果显示,技术创新对品牌成长具有显著正向影响；知识产权保护对品牌成长有显著的正向直接影响,同时又显著调节了技术创新对品牌成长的影响,且其调节作用具有显著的正向单一门槛特征。在此基础上,进一步利用门槛回归模型测算了知识产权保护调节作用的门槛水平。

英文摘要:

      This paper has studied the impact of intellectual property rights protection and technology innovation on brand growth in a comprehensive framework. It has empirically examined the effects of intellectual property rights protection and technology innovation on brand growth, using the 2004—2012 panel data of 28 provinces in China, and found that technology innovation has significant positive effects on brand growth; intellectual property rights protection has significant positive and direct impacts on brand growth, meanwhile it moderates the impact of technology innovation on the brand growth, and the moderate effect has significant positive and single threshold characteristics. It has further measured the threshold level of the indirect effect of intellectual property protection using threshold regression model. 