契约型农业中私人关系对投机行为的影响:农户感知公平的作用

Impact of Guanxi upon Farmers' Opportunistic Behavior in Contractual Channel of Agricultural Products:Role of Farmers' Perceived Fairness

中文关键词:  订单农业  感知公平  私人关系  投机行为

英文关键词:contract farming  perceived fairness  guanxi  opportunistic behavior

中文摘要:

      以渠道公平理论和人际关系理论为基础,实证检验了收购商和农户的私人关系对农户感知公平及其投机行为的影响。研究发现,私人关系通过增进农户的感知公平进而抑制了其投机行为,并且私人关系的不同维度(人情、感情和信任)的中介路径也存在差异。具体而言,分配公平和程序公平完全中介了人情对农户投机行为的影响,分配公平部分中介了感情对农户投机行为的影响,而这两类公平在信任对投机行为影响过程中则没有中介作用。

英文摘要:

      Based on the theory of channel fairness and guanxi in China, an empirical study is made on the impact of guanxi between the agricultural product buyers and the farmers upon the farmers' perceived fairness, and their opportunistic behaviors. Findings show that guanxi inhibits opportunistic behavior of farmers through the farmers' perceived fairness, and different dimensions (human relationship, emotion and trust) of guanxi have different mediation paths. Specifically speaking, distributive fairness and procedural fairness completely mediate the effect between human relationship and opportunistic behavior of farmers, distributive fairness partly mediates the effect between emotion and opportunistic behavior of farmers, but these two kinds of fairness have no mediation role between trust and opportunistic behavior. 