黄国雄.没有商业原则,就没有市场的公平性——再论商业原则[J].北京工商大学社科版,2015,30(1):1-3
没有商业原则,就没有市场的公平性——再论商业原则
No Business Principle, No Fairness in Market: Further Discussion on Business Principle
  
DOI:
中文关键词:  商业原则  商业行为  信誉红利  流通变革  市场经济
英文关键词:business principle  business conduct  credit bonus  circulation revolution  market economy
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作者单位
黄国雄 中国人民大学 商学院, 北京 100872 
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中文摘要:
      坚持商业原则是时代的要求,是提高商业社会地位的客观需要,也是商业产业落实社会主义核心价值观的战略任务。自主,是商业原则最基本的内涵,是市场经济的共同要求,是对经营者利益的尊重和维护,也是赋予交易双方最平等、最公平的权利;等价,是对交易双方利益的维护和尊重,是市场公平性的具体表现,也是维护市场秩序的根本保证;合作,是商业的职责,是社会的主流,而商业的基本职能正是通过流通,实现多领域、多方位的合作,为社会发展创造聚合反应;共赢,是合作的基础,是推动社会前进的动力,利农、惠民、益企、富国,是商业所必须坚持的基本原则,同时也是衡量流通革命的基本标准。
英文摘要:
      To meet the demand of the era, we should adhere to business principle, which is of an objective need to improve the social status of business, and also a strategic task for business industry to implement the socialist core value outlook. Independence is the most basic connotation of business principle, a common requirement for market economy, the respect and maintenance for the interests of operators, and also gives both business partners the most equal and fairest rights. Equivalence is to respect and maintain the interests of both parties, which is the manifestation of market fairness and also the fundamental guarantee to maintain the market order. Cooperation is the duty of business and the mainstream of society. The basic function of business is through circulation to achieve the multi-field and multi-sided cooperation and create the polymerization for social development. All-win is the basis of cooperation and the impetus to push the social advance. "Favorable to the farmers, beneficial to the people, helpful to the enterprises, and powerful to the nation" is the basic principle that business should adhere to, which is also the basic measure of circulation revolution. 
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