互联网企业战略并购与财务协同效应研究——基于百度并购去哪儿网的案例分析

Research on Strategic Mergers and Acquisitions in Internet Industry and Financial Synergy —A Case Study on Baidu's M&A of Qunar

中文关键词:  互联网行业  战略并购  财务协同效应

英文关键词:internet industry  merger and acquisition (M&A)  financial synergy

中文摘要:

      近年来互联网行业出现了大量并购案例,到目前为止最成功的案例之一应属百度并购去哪儿网,后者在被并购后得到快速发展,两年后即在纳斯达克上市。文章从战略并购带来的财务协同效应角度,分析了此项并购的特点、产生的经济后果以及对互联网企业并购的特殊借鉴意义。

英文摘要:

      Quite a few Mergers and Acquisitions (M&A) have emerged in recent years. By far, one of the most successful cases is supposed to be Baidu's acquisition of Qunar, the latter of which has grown fast after the M&A and successfully made its IPO in Nasdaq two years later. From a perspective of financial synergy arising from strategic M&A, this paper analyzes this M&A case in its features, economic results and the specific reference for the M&A in the Internet industry. 