试论商业原则

Business Principle: Essence to Business and Road to Prosperity

中文关键词:  商业原则  商业行为  信誉红利  流通变革  市场经济

英文关键词:business principle  business behavior  credit bonus  circulation reform  market economy

中文摘要:

      商业原则是一切经商的法人和自然人都必须具有的基本理念、职业操守和处世哲学。商业原则是公平的、竞争的、买卖双赢的原则，是国际公认的原则，也是在流通变革中不断发展的原则。商业原则符合市场经济的内在要求，是企业商业行为的本质表现，更是商业存在并得到发展的根本原因。企业落实和坚持商业原则要树立一个基本观念，即商业是利他经济，只有坚持商业原则，才能得到消费者的信赖，企业的发展才有基础，才能持续稳定。

英文摘要:

      Business principle is a basic concept, professional integrity and philosophy for all business corporations and business persons. Business principle is fair, competitive and win-win principle, which is universally adopted internationally and is also evolving with the circulation reform. Business principle in line with the internal demand of market economy embodies the essence of corporate business behavior and it is the fundament reason for the existence and development of commercial presence. To perform and adhere to business principle, enterprises should set up a basic concept that business is altruistic economy. By adhering to business principle an enterprise can obtain the consumers reliance and have its development based on a solid foundation in a sustainable and steady way.