网络产业组织中的双边市场研究：文献述评

A Literature Review on Two-sided Markets in Network Industrial Organization

中文关键词:  网络外部性  双边市场  定价策略  反垄断规制

英文关键词:network externality  two-sided markets  price strategy  antitrust regulation

中文摘要:

      对网络产业中双边市场的研究是产业组织理论的重要进展，它提供了一个考察企业行为的新视角。在回顾网络外部性概念的基础上，考察了双边市场理论的起源、特征及分类，综述了双边市场企业的价格策略和最新进展的代表性文献。最后对双边市场中反垄断问题的文献进行了评论。

英文摘要:

      The research on two-sided markets theory in network industrial organization is a breakthrough in the development process of industrial organization theory, which provides a new perspective of research on corporate behaviors. This paper first clarifies the features of two-sided markets and the concepts of network externalities. Then it discusses the origin, characteristics and classification of two-sided markets theory. It further analyzes the unique price strategies and the recent progress in two-sided markets theory. Finally, it discusses the antitrust issues of the two-sided markets.