北京流通企业文化创新现状研究

Research on Cultural Innovation in Beijing Circulation Enterprises

中文关键词:  北京流通企业  企业文化创新

英文关键词:Beijing circulation enterprise  enterprise cultural innovation

中文摘要:

      北京流通企业文化创新取得了重大成就。把以顾客为中心的价值观贯穿于企业经营管理全过程,站在历史与时代的结合点上塑造了个性化的企业文化,更加重视人的价值和调动员工的能动性,通过整合吸收外来先进企业文化提升自身竞争力,企业文化教化和培育共同价值观的能力大大增强,企业文化传播的有效性和企业形象显著提升,承担社会责任的意识不断提高。同时,北京流通企业文化创新还存在不少问题,必须加以充分重视。

英文摘要:

      The cultural innovation in Beijing circulation enterprises has obtained significant achievements,which emphasizes customer-centered values throughout the whole process of enterprise management and operation,shaping the personalized enterprise culture,paying more attention to human values and the initiatives of the staff,improving the competitive power through integration and absorption of other advanced enterprise cultures.It enhances the education and common value cultivation,together with the effective enterprise culture spreading,elevation of enterprise image and the sense of social responsibility.There are still problems to be noticed in the cultural innovation among Beijing circulation enterprises.