餐饮服务收益管理研究述评

An Overview of Research on Catering Revenue Management

中文关键词:  收益管理  餐饮业  时间控制  差别定价  存量控制

英文关键词:revenue management  catering industry  duration control  price discrimination  capacity control

中文摘要:

      管理学者从上个世纪末开始关注收益管理在餐饮行业的应用研究,从该领域的主要文献来看,研究成果集中在两个方面,一是核心观点和策略框架;二是方法技术,包括时间控制方法、差别定价策略和存量控制技术。现有成果对预测和超订的研究是一个缺失,在动态定价的定量决策分析、存量控制技术研究以及餐饮服务收益管理系统框架的构建方面有待进一步完善。

英文摘要:

      Researchers has paid concern to the research on revenue management in catering industry since the end of last century.From the main literature in this field,researches focus on the two aspects.One is the core concepts and strategy framework.The other is revenue management strategies including duration control,price discrimination and capacity control.However,no study has been made on prediction and oversubscription in the existing researches.This paper refers to the quantitative decision-making analysis of dynamic pricing,the inventory control technology and the establishment of catering revenue management system framework,all of which warrant further research.