中国钧瓷企业品牌战略研究

Study on Chinese Jun-porcelain Enterprise Branding

中文关键词:  禹州市  钧瓷  品牌管理

英文关键词:Yu city  Chinese Jun-porcelain  branding management

中文摘要:

      钧瓷在我国陶瓷史上占有极其重要的地位,多次被选为国礼赠送国宾。但是,与景德镇、德化等瓷区相比,钧瓷的名片效应还不太显著。在一个品牌竞天下的时代,品牌是公司最宝贵的资产。应对严峻的市场营销挑战,钧瓷企业必须加强品牌管理,认真实施地理标志产品品牌、工艺大师品牌、企业品牌和商标品牌战略,才能取得竞争优势,有更大的成长机会和更广阔的市场。

英文摘要:

      Jun-porcelain takes an important position in the history of pottery and porcelain.Jun-porcelains have been many times sent to the state guests.But compared to Jingdezhen porcelain and Dehua porcelain,jun-porcelain'card effect is not conspicuous.In a branding era,branding is the most valuable property of a company.Facing the rigorous marketing challenge,jun-porcelain companies must pay attention to branding management.Only expedite Product of geographical indication branding,chinese national master of arts and crafts branding,enterprise branding and trademark trademark branding strategyment,can an enterprise obtains competitive superiority and growing opportunity and vast market.