区域流通企业连锁经营市场营销模式探讨

A Probe into Marketing Model of Chain Operation in Regional Commodity Circulation Industry

中文关键词:  区域流通业  连锁经营  市场营销模式

英文关键词:regional commodity circulation industry  chain operation  marketing model

中文摘要:

      对区域流通业进行连锁经营是目前国内外流通企业普遍采用的、最为先进的市场营销模式之一,其规范现代的市场营销管理模式,可以将流通业复杂的商业活动在职能分工基础上简化,使店铺之间实现资源共享,降低成本,从而使区域流通产业实现规模经济和范围经济,提高区域流通产业竞争优势,促进区域经济协调发展。

英文摘要:

      Chain operation is one of the most advantageous marketing models universally adopted in regional commodity circulation industry by both domestic and overseas companies.With the standard modern marketing model,it can simplify the complex business activities in commodity circulation industry based on the function divisions.Thus,individual shops can share the common resources and decrease the costs so that the industry not only realizes both scale and scope economy but also increases the competitive advantage to promote the harmonious development of regional economy.