房地产企业开发差异化战略的经济学逻辑分析

Analysis of Economic Logics in Differentiation Strategy for Real Estate Enterprises

中文关键词:  房地产企业  垄断竞争  差异化  空间区位

英文关键词:real estate enterprise  monopolistic competition  differentiation  spatial location

中文摘要:

      在房地产市场化进程加快和竞争日趋激烈的新经济环境下,差异化和成本优势将是影响企业生存与持续发展的战略问题,也是房地产企业获取持续竞争优势的关键。本文从战略经济学的角度对不完全竞争条件下房地产开发商为获取垄断利润的长期策略而采取的差异化战略和空间区位竞争模式进行分析研究,揭示房地产开发商的差异化战略选择。一是区位竞争成为了房地产商在市场开发竞争过程中的主要竞争格局,开发商在项目区位范围内形成竞争,而空间区位差异化战略是房地产开发商的首要战略选择;二是品牌、质量、服务等差异化竞争战略对于房地产企业保持其在市场中长期的竞争优势与产品的推广具有积极的效果。

英文摘要:

      Under the new economic environment with the real estate market pace going rapidly and the competition increasingly fierce,differentiation and cost advantage will be strategic issues to influence the survival and sustainable development of enterprises,which is pivotal for real estate enterprises to secure the ever-lasting competitive edge.From the perspective of strategic economics,this paper makes an analytical study on the differentiation strategy and the spatial location competition model taken by the real estate developers in order to obtain the monopolistic profits through long-term strategy under the conditions of imperfect competition,which further reveals the differentiation in the strategic choices for real estate developers.First,the location competition has become the main competition pattern in the course of competition for market development.The competition is formed among real estate developers within the location scope of the project.Therefore,the differentiation strategy of spatial location is the primary choice for the real estate developers.Second,the competitive strategies of differentiation in brand,quality,service,etc.have positive effects on the sustainable competitive advantage and the sales promotion of the products for real estate enterprises.