我国药店连锁实证分析

Empirical Analysis on the Development of China's Chain Drugstores

中文关键词:  连锁  连锁药店  纵向一体化

英文关键词:chain  chain drugstores  vertical integration

中文摘要:

      基于2008年《中国药店》发布的连锁药店百强排行榜中的相关数据和收集到的相关背景材料,对我国当前连锁药店的发展状况进行了实证分析,目的是评估药品生产与流通产业在市场上的博弈演进趋势。研究表明:我国当前连锁药店行业具有集中度逐步提高、行业效率较低、行业内企业差距较大、跨区发展较为困难、直营连锁发展迅速、强势企业持续发展等明显特点。因此,在未来一定时期尚不具备控制零售终端的能力。从维护公平交易、保持市场竞争性的准则出发,对供应链上游的制药企业为应对下游连锁药店企业可能出现的垄断性,提出了相关对策、建议。

英文摘要:

      Based on the relevant data from Top-100 Chain Drugstores released by “China Drugstore” in 2008 and the relevant background materials,this paper makes an empirical analysis on the current development of China's chain drugstores with an aim to assess the market trend of the drug production and distribution industry.The study shows that China's current chain drugstore industry has such obvious features as gradual increase in the degree of concentration,less efficiency in industries,relatively large gap between enterprises within the industry,more difficulty in the development across the regions,rapid growth in direct chain,sustainable development of powerful enterprises,etc.Therefore,the chain drugstores are not yet in a position to control the retail terminals in the near future.From the fair trade and the norms of market competition,this paper presents the countermeasures and recommendations for the upstream supply-chain pharmaceutical companies against the possible retail monopoly in the downstream chain drugstores.