高技术产品一般结构解析

AnAnalysisonGeneralComponentsofHigh-TechProducts

中文关键词:  高技术  初始技术  衍生技术  共生技术  同构  

英文关键词:high-tech  original technology  derivative technology  symbiotic technology  isomorphs

中文摘要:

      从技术一般的意义上讲,所有高技术产品都有着相同的技术结构。任何一项高技术产品都是初始技术、衍生技术和共生技术的统一体;同时,在市场营销的不同阶段,任何一项高技术产品又分别扮演着上述三种不同的角色,这是一种典型的同构特征。弄清这一特征,对于制定高技术产品研发战略和销售战略至关重要。

英文摘要:

      Generally speaking,high-tech products as a whole have the same technological component.As illustrated in this paper,any kind of high-tech product is a consolidated entity formed by original technology,derivative technology and symbiotic technology.In the meantime,any kind of high-tech product takes a different role as in the above-mentioned three categories respectively on different marketing stages,which is a typical feature of isomorphs.It is of utmost importance to understand such feature for establishing successful R&D and marketing strategies of high-tech products.