分销渠道成本控制路径的若干思考

Thought on Cost Control of Marketing Channel

中文关键词:  经营管理  分销渠道  成本控制

英文关键词:orientation of advertising industry    demand for Ad talents    multi-skilled talent

中文摘要:

      渠道重要,渠道成本的控制更加重要。对渠道扩张的简单追求,可能导致渠道成本居高不下,进而企业带来巨大的生存压力。如何控制和管理渠道成本已逐渐成为企业关注的焦点。应分析渠道成本控制的方法。

英文摘要:

      The marketing channel is important,but the channel cost control is more important.If an enterprise simply pur- sues the channel expansion,it is likely that the channel cost keeps high,which further brings huge survival pressure on the en- terprise.“How to control and manage the channel cost”has gradually become a focal concern to enterprises.This paper has an in-depth analysis of channel cost control.