中小企业隐性客户知识的管理

Management of Tacit Customer Knowledge in Small and Medium-sized Enterprises

中文关键词:  中小企业  隐性客户知识  知识管理  知识挖掘  知识共享

英文关键词:Enterprise Risk Management(ERM)  Balance Score Card(BSC)  Enterprise Risk Balance Scorecard(ERBS)

中文摘要:

      隐性客户知识可以有效地帮助中小企业进行创新,适应市场竞争,实现企业价值。中小企业应加强对隐性客户知识的管理,从隐性客户知识的获取、挖掘、共享入手,通过建立相应的激励机制来保证企业员工能够充分掌握,使其发挥最大的效用。

英文摘要:

      Tacit Customer Knowledge can effectively help small and medium-sized enterprises(SMEs) to innovate,adapt to market competition and achieve corporation value.SMEs should enhance the management level of tacit customer knowledge from the collection,mining and sharing of tacit customer knowledge,which SMEs should make sure their employees fully master under efficient inspiration mechanism to make the best use.