老字号二维分析模式探讨

Two-Dimensional Analytical Pattern for Time-honored Brands——Based on Core Capability and Market Opportunity

中文关键词:  老字号  核心能力  市场机会

英文关键词:Association Analysis  Market Basket Analysis  Apriori arithmetic

中文摘要:

      以事业领域中的市场机会和核心能力两个因素为标准,可以将老字号企业分为四类:市场机会和核心能力仍然存在的明星类企业;市场机会逐步消失,但是核心能力仍然存在的种子类企业;市场机会仍然存在,但是核心能力基本消失的品牌类企业;市场机会基本消失,同时核心能力也基本消失的转型类企业。这一分析模式不仅能更科学地体现出老字号之间的差别,也揭示出寻求自身禀赋和发展环境的协调是老字号未来发展的必由之路。

英文摘要:

      From the two dimensions of core capability and market opportunity in the field of undertaking, the Time-honored Brands can be divided into four different types: Star, Seed, Brand and Transition. Star type has both the market opportunity and the core capability. Seed type gradually loses the market opportunity but still has the core capability. Brand type still has the market opportunity but basically loses the core capability. Transition type basically loses both the market opportunity and the core capability. Such analytical pattern can not only differentiate Time-honored Brands in a more scientifical way but also point out that it is necessary to get the inner endowment and development environment coordinated for the future development of Time-honored Brands.