非营利组织公共关系若干问题探析

Analysis of Several Questions in Public Relations of Non-Profitable Organizations

中文关键词:  公共关系  非营利组织  概念比较  应用领域

英文关键词:public relations  non-profitable organization  concept comparison  application field

中文摘要:

      近年来公共关系在我国非营利组织开始受到关注。非营利组织因其自身性质,公共关系有不同于营利组织的特点,与营销职能也是既有联系又有区别。在非营利组织,公共关系主要用于扩大影响、发展成员、争取公众支持以及推广观念、筹措资金等。

英文摘要:

      The non-profitable organizations in China have started to pay close attention to public relations in recent years.Due to their own property in non-profitable organizations, public relations have different characteristics compared with those of profitable organizations, having both connection and difference with the marketing function. In the non-profitable organizations, public relations are used mainly for expanding influences, developing members, striving for public support, popularizing the concept, raising the funds and so on.