消费者需求拓扑结构演化研究——以葡萄酒业为例

Study on the Evolution of Customer Demand Topology Structure——Taking Red Wine Industry as an Example

中文关键词:  消费者需求  需求拓扑结构  需求网  需求流  需求集成

英文关键词:customer demand  demand topology structure  demand networks  demand flow  demand integration

中文摘要:

      消费者需求是动态变化和演进的,但每一段时期又具有相对稳定的需求结构。因此,从需求拓扑结构的视角,深入分析消费者需求拓扑结构演进的动力,需求拓扑结构在不同需求层次上变化的特点,可以深刻洞察我国葡萄酒消费者的需求波动规律,对于实现葡萄酒的需求定位和市场拓展具有重要意义。

英文摘要:

      Customer demand usually changes and evolves dynamically, but it shows a demand structure relatively stable in each period. From the perspective of demand topology structure, a deep probe is made into the driving forces of evolution in customer demand topology structure and the characteristics of change in demand topology structure at different levels of demand. This can be of help to observe profoundly the rule of demand change among China's red wine customers, which can be of great significance to the demand positioning and market exploitation of red wine.