生鲜农产品进入超市的前提及物流模式选择——以山东寿光蔬菜业为主要分析视角

The Precondition and Logistical Model Choice for Fresh Farm Goods Available in Supermarket——With the Case of Shouguang Vegetable Industry in Shandong as Analytical Perspective

中文关键词:  农产品  超市  蔬菜产业  流通机制  商业物流  模式

英文关键词:farm goods  supermarket  vegetable industry  circulation mechanism  business logistics  mode

中文摘要:

      随着农业产业化进程的加快,农产品进入超市的比例日益提高,但又受到农产品物流标准化的制约。这里以山东寿光产业基地的蔬菜产品为个案进行剖析,探讨农产品进入超市的流通机制及商业物流模式。

英文摘要:

      Facing the fast-paced progress of agricultural industrialization, the proportion of farm goods available in the supermarket is increasingly higher, which is restrained by the logistic standardization of agricultural products, however. An analysis is made as to an individual case of Shouguang vegetable industry base in Shandong in order to probe into such issues as circulation mechanism, business logistics, etc. for more farm goods to appear in the supermarket.