外资零售企业在华区域发展态势、战略及影响:以辽宁为例

Regional Development Trends, Strategies and Influences of Foreign Retailers in China: Taking Liaoning Province as an Example

中文关键词:  外资零售企业  辽宁  市场  战略

英文关键词:foreign retailers  Liaoning  market  strategy

中文摘要:

      随着我国零售业对外开放程度的不断深入,越来越多的外资零售企业进入中国市场。外资零售企业的进入为辽宁零售业的发展提供了示范作用,提高了本地零售企业的市场竞争力,丰富了市场上的零售业态类型,拉动了当地经济的发展。但是也使辽宁本地零售商业的竞争压力增大,削弱了制造商与供应商的利益,并加剧了辽宁零售业地区分布失衡的状况。在这样的背景下,辽宁本地零售企业与地方政府应积极应对,确保民族商业的健康发展。

英文摘要:

      With the increasingly deep opening in Chinese retail market, more and more foreign retailers have swarmed into China. The entry of foreign retailers has played an exemplary role in Liaoning retailing, improved the market competitiveness of local retailers, enriched the retail formats in the market and drived the local economy to develop. However, the entry of foreign retailers has also increased the pressure of competition, weakened the benefits of manufacturers and suppliers, and enlarged the imbalanced regional distribution of Liaoning retailing. Under the background, the retailers and local government in Liaoning must take a positive position to handle the situation and ensure a healthy development of national retailing.