产品变量对渠道结构模型的影响研究

Research on the Influence of Product Variable upon Channel Structure Model

中文关键词:  市场变量  产品变量  产品属性  渠道结构模型  渠道变革

英文关键词:market variable  product variable  product attribute  channel structure model  transformation of channel structure

中文摘要:

      渠道结构的设计水平关系到企业的销售额和竞争力。渠道结构受到多个因素的影响。在渠道结构模型中,其中市场变量起引导性作用,产品变量起支撑性作用。产品变量中的多个属性都影响渠道结构。产品属性的变化也推动了渠道结构的变革。

英文摘要:

      The design level of channel structure is related to the sales and the competitiveness of a company. The channel structure can be influenced by various factors. In the channel structure model, the market variables play the leading role and the product variables play the supportive role. Several attributes of product variables influence the channel structure. The changes in the attributes of product variables also impel the transformation of channel structure.