中国社会阶层的变迁对企业营销的影响

The Impact of Change in Chinese Social Class upon Enterprise Marketing

中文关键词:  和谐社会  中产阶层  企业营销

英文关键词:harmonious society  middle class  enterprise marketing

中文摘要:

      要实现中国经济持续增长,必须改变“需求约束”的增长格局,消费结构升级是扩大消费的重要源泉。而消费结构升级要依靠中产阶层的扩大与影响来推动。中产阶层作为社会中最积极、最主要的购买力量,其消费特征以及生活方式将对整个经济、生活,尤其是消费趋势与消费文化产生十分重要的影响,企业要积极开展社会阶层方面的调查研究,以消费结构升级为契机,使服务的内涵与特点发生根本性的变化,更大限度地创造顾客满意,实现更高的综合效益。

英文摘要:

      To realize the sustainable growth of China's economy,we should change the growth pattern of "demand con-straints".The consumption structure escalation,as an important source to expand consumption,depends on the increase and im-pact of middle class,who have been seen as the most active and most principal purchasing power in the society.The consumption features and the life styles of middle class will have a very important impact upon economy and life,especially on consumption trend and consumption culture.Enterprises should direct some research on the social class,seize the opportunity of the consump-tion structure escalation and make the content and feature of services fundamentally changed for the maximum customer's satis-faction and higher comprehensive benefits.