世界零售业国际化的现状与趋势分析

Analysis on Present Situation and Trend of Internationalization in World Retail Industry

中文关键词:  零售业  国际化  趋势

英文关键词:retail industry  internationalization  trend

中文摘要:

      在过去20年中,零售业国际化出现了五大趋势:大卖场、便利店等成为国际化的主力业态;店铺本地化倾向明显;国际化向距离本土较远的地区发展;投资的控制程度越来越高;国际化以大规模进入为主。

英文摘要:

      In the last two decades has seen the internationalization in retail industry,which shows five trends:hypermarkets,convenience stores,etc.as principal industry formats;obvious inclination to localization in shop relocation;internationalization to-wards the regions far away from home bases;more control on investment;internationalization with large-scale access.