信息时代零售企业的生存空间与管理创新

Survival Space and Managerial Innovation of Retail Enterprise in Information Age

中文关键词:  零售企业  信息时代  生存空间  管理创新

英文关键词:retail enterprise  information age  survival space  managerial innovation

中文摘要:

      在信息技术飞速发展的今天,非面对面的交易模式将逐渐取代传统交易模式的情况下,零售企业只有利用信息化带来的机遇,在战略管理、组织管理以及流程管理三个层次上进行创新,才能够在信息经济环境下生存发展。

英文摘要:

      Under the rapid development of information technology today, non- face- to- face business mode will supersede the traditional business mode gradually. In the circumstances, the retail enterprises have to take the advantage of the opportunities brought by informationization and carry out the innovation in the three levels including strategic management, organizational man- agement and procedural management for the sake of survival and development under information economy.