中国零售类型研究:划分标准和定义

Study on the Retail Types in China: Classification Criteria and Definitions

中文关键词:  零售类型  业态  国家标准

英文关键词:retail type  format  national standard

中文摘要:

      在主张“用零售类型”取“代零售业态”概念的前提下,结合国际上通用的零售业分类方法和中国零售业发展的实际情况,讨论了我国零售类型划分的大中小三类标准,并探索性地提出了主要零售类型的定义,以及《零售业态分类》国家标准的完善建议。

英文摘要:

      This paper supports the idea that retail format should be replaced by retail type. Combined with the universally adopted method for retailing classification in the world and the actual situation of retailing development in China, it discusses the three categories of retail types in China, probes into the definition of main retail types and puts forward a proposal for the perfect national standard of "Classification of Retail Formats".