包装对产品销售的影响研究

Effects of Packaging on Goods Sold

中文关键词:  包装  销售  影响  研究

英文关键词:packaging  sale  effect  study

中文摘要:

      包装在通常的生产和物料搬运过程中是重要的环节,在消费者购买决策中也起着重要作用,它需要工程、生产、图形设计和广告等部门的协同工作。包装设计必须熟悉产品才能研究出正确的包装,包括产品的物理性能、使用方法和详细的促销信息。

英文摘要:

      Packaging is an important aspect in overall production and material handling and requires the cooperative work of various departments such as engineering, production, graphics designing and advertising. Packaging designing requires a familiarity with products including the physical performances, method for use and detailed information of sales promotion.