零售商海外市场进入模式新视角:吉尔恩斯—德克普假说及启示

New Thoughts on Mode of Access to Overseas Market for Retailers: Gielens-Dekimpe Hypothesis and its Enlightenments

中文关键词:  零售商  海外市场  进入方式  进入模式

英文关键词:retailer  overseas market  access approach  access mode

中文摘要:

      海外市场进入模式问题是零售国际化领域的一个研究重点。传统研究仅仅关注于合资、独资、并购、特许等海外市场进入方式,吉尔恩斯—德克普假说开创了该领域研究的新范式,考虑到了与海外市场进入方式密切相关的一些策略组合。零售商海外市场进入模式不仅仅包括进入方式,还包括海外市场进入规模、进入顺序与扩张速度以及海外市场进入的业态选择。

英文摘要:

      The mode of access to overseas market is an important issue in the research of retail internationalization. Traditional studies only paid much attention to access approaches such as joint venture, wholly self-owned corporation, merger & acquisition, franchising, etc. Gielens-Dekimpe hypothesis initiated a new paradigm in this area and considered other strategies closely related with access approach. Besides the access approach, the modes of access to overseas market also included access scale, access order, expansion speed and industry format choice.