商贸企业持续发展的原动力--商业文化新解

Motive Power for Sustainable Development of Business Enterprises-A New Understanding on Business Culture

中文关键词:  商业文化  企业价值  品牌建设

英文关键词:business culture  enterprise value  brand construction

中文摘要:

      商业文化是商业和文化的有机结合，是现代商业发展的重要标志。党的十七届六中全会作出加强文化建设的重要战略部署，商业文化建设直接关乎商业产业的发展和人民的生活水平，应受到极大地重视。企业应弘扬商业文化建设，树立以人为本的核心理念，坚持服务为先的企业精神，诚信兴商。培养爱岗敬业的员工团队和知识型管理团队，也是企业持续经营、创新的原动力。

英文摘要:

      Business culture is a dynamic integration of business and culture, which is a significant symbol of the development of modern business. In the 6th Plenary Session of the 17th National Congress of the Communist Party of China, an important strategic plan has been decided to strengthen the cultural construction. Great importance should be attached to the construction of business culture, which is directly concerned with the development of business industry and the living standard of the people. Business enterprises should promote the construction of business culture, establish the people-oriented core concept, adhere to the enterprise spirit of service first, and prosper the business based on commercial integrity. Specifically speaking, business enterprises should cultivate a staff team with love and passion in work and a managerial team with knowledge management, which are the motive power for the sustainability and innovation of an enterprise.